The Economics Of Platforms: Concepts And Strategy

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Business & Economics - E-Commerce
The Economics Of Platforms: Concepts...

The Economics Of Platforms: Concepts And Strategy

Name: The Economics Of Platforms: Concepts And Strategy
ISBN: 9781108696913

Paul Belleflamme, Martin Peitz

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Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.

Kategorije:

Business & Economics - E-Commerce

Godina:

2021

Izdanje:

Izdavač:

Cambridge University Press

Jezik:

english

Strane:

275

ISBN 10: